Its marketing is through Multilevel Marketing – face to face recruiting. There are approximately 570,000 sales associates internationally. It has a complex compensation system that many find cumbersome. It operates in the United States, Canada, Australia, the United Kingdom, Japan, New Zealand, Republic of Korea, Taiwan, Denmark, Germany, Mexico, South Africa, Singapore, Sweden, Norway, Austria, the Netherlands, Ireland, Estonia, Finland and Czech Republic.
The company’s stock is traded on the NASDAQ exchange. In 2006, Forbes magazine named Mannatech the #5 company on its annual list of the “200 Best Small Companies” and in 2007 Mannatech was ranked 12th in BusinessWeek magazine’s 2007 list of America’s “Top 100 Hot Growth Small Companies.”
Mannatech began its business as the result of scientific research and potential healing power of “mannose” a sugar extracted from Aloe Vera. A powder “Ambrotose” was developed containing other essential sugars that are part of normal healthy cell structures. The nutritional supplements are meticulously formulated of natural ingredients, are of high standard and unique in their composition.
Many health recovery and improvement claims from customers, scientists and health care providers suggested that Ambrotose with other supplements would heal many conditions. There were not sufficient unbiased scientific results to support these claims. As a result the company faced several legal battles which their credibility for a while. Health claims were then prohibited by associates.
It has recovered its image now as one of the foremost holistic health and wellness companies. Its corporate mandate also is to actively supports and donate to nutritional programs in orphanages in underprivileged countries.
Marketing remains the challenge as in any MLM company that depends on word of mouth and personal networking.
600 S. Royal Lane, Suite 200
Coppell, Texas 75019
Phone: (972) 471-7400
Company Website: Mannatech
Mannatech on Twitter: Twitter
Mannatech On Facebook: Facebook